Every couple of months, we receive in the mail a flyer for a new, hip, and exciting church that’s meeting at the local movie theatre. It’s always addressed something like,
DEAR FRIENDS AT XXXX ST. IN DENVER! WE’RE HERE FOR YOU!
It then goes on to describe the many reasons why I should go to their church. Three of their claims stick out to me.
I hope their church thrives and grows, I really do. I’ve never pictured what I do as a pastor to be in competition with other pastors. My sincere prayer is that their ministry grows and brings people into the Kingdom.
But I also think they’re working too hard and missing the point on several key aspects with their flyer. Here are three, in growing areas of concern for me:
The future success of the church is going to be built on a different paradigm for entering into relationships with others. Flyers and direct door mailers might have worked in the 1990’s, but today’s hyper sensitive and busy culture doesn’t have time to fit one more thing into their schedule. What they’re looking for isn’t a magic pill or quick fix on a Sunday morning, but the knowledge that someone loves and cares for them just as they are. They are looking for someone to be a real friend, not the means to an end.